Vic G sets July 24 release for Afro-Caribbean single 'DAT BOI'

Vic G will release his new single 'DAT BOI' on Friday, July 24, with a Hollywood release party and music video premiere set for Aug. 25 at El Cid Sunset. The project expands his R&B and Afro-Caribbean sound with a micro-vertical video, a behind-the-scenes documentary series, and appearances from several collaborators.

Why it matters: - Vic G is positioning "DAT BOI" as both a single release and a larger visual rollout. - The project blends Afrobeat, reggae and contemporary R&B, aiming at listeners drawn to cross-cultural, upbeat music. - The release adds momentum to Green Boy Music’s push into original music, visual productions and live experiences.

What happened: - Vic G will release "DAT BOI" on Friday, July 24. - The single will be available at Green Boy Music. - A music video premiere and release party are scheduled for Tuesday, Aug. 25, at El Cid Sunset in Hollywood. - The event will include a red carpet, celebrity guests, music industry professionals and a live performance by Vic G. - Special appearances are planned from Mr. Suprize and Binghi Canusee.

The details: - "DAT BOI" combines Afrobeat, reggae and contemporary R&B influences. - The track is built around themes of culture, connection and positive energy. - The music video will premiere in a cinematic micro-vertical format. - The 9:16 format is designed to emphasize emotion, facial expressions, movement and concise storytelling. - The video also launches a micro-documentary series about the making of the project. - The production was filmed in Los Angeles. - Zarian “King Z” Hadley directed and executive produced the video through Zakanda Entertainment, working with Vic G. - The creative team describes the combined project as The DAT BOI Experience. - The single and video feature Jamaican reggae artist Mr. Suprize. - Binghi Canusee also appears in the production. - Afrobeat choreographer Nksogorgeous contributed to the visual dance element. - Nksogorgeous has previously worked on music videos with Davido, Chris Brown, Ciara and Cardi B. - The release party is supported by Q BWOY Production and GPD Creative Agency.

Between the lines: - The rollout suggests Vic G is treating video format as part of the story, not just a promotional add-on. - The micro-vertical approach reflects how artists are adapting content for mobile-first viewing. - Vic G and Hadley have known each other for more than 20 years, which likely shaped the project's collaborative tone. - Vic G’s background in gospel, soul and R&B helps explain the project’s emphasis on emotion and unity. - Vic G’s past includes six Apollo Theater victories with III Frum Tha Soul and recordings with Gerald Levert, Angie Stone and Keith Sweat.

What's next: - The single goes live Friday, July 24. - The music video and The DAT BOI Experience debut Aug. 25 in Hollywood. - The micro-documentary series will follow the video launch and extend the campaign beyond the release date. - Vic G, Green Boy Music and Zarian Hadley are continuing to promote the project across social platforms.

The bottom line: - "DAT BOI" is more than a song release. Vic G is pairing music, video, choreography and a live event to build a multi-format introduction to his next chapter.